Diona Nicole Design Studio

Project Overview

Quest is a smoking cessation app designed to help users quit smoking through a gamified approach, leveraging behavior change techniques and motivational support. Rooted in medical research, Quest incorporates game elements like points, badges, and rewards to encourage users to maintain progress, stay engaged, and reach their smoking cessation goals. The app also integrates a companion breathalyzer and smartwatch features to track progress in real-time. Through a fun and interactive interface, Quest empowers users to lead a healthier, smoke-free life.

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The Challenge

Smoking remains the leading cause of preventable illness and death. The challenge was to develop a gamified solution that effectively changes user behavior, providing the support and motivation needed for users to quit smoking and remain abstinent. The goal was to create an experience that not only motivates users but also keeps them engaged over time.

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The Process

Quest’s design was built on extensive research, including insights from a medical white paper on financial incentives for smoking cessation. We developed a detailed persona representing our target user and mapped out a user flow to ensure a seamless experience. The app’s gamified elements were organized using a game element hierarchy, structured around dynamics, mechanics, and components, to create a rich, engaging user experience.

The process was divided into four phases:

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1. Discovery: Addressed intrinsic motivation and provided users with the tools to understand how Quest can help them quit smoking.

2. Onboarding: Customized the user experience through personalized data entry, quit date selection, and team building.

3. Scaffolding: Offered nudges,streak-based rewards, and challenges to maintain momentum and foster progress.

4. Endgame: Allowed users to become Quest Ambassadors, reinforcing the sense of accomplishment and encouraging long-term engagement.

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Each phase emphasized the cycle of motivation, action, and feedback to drive user engagement and support behavior change.

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Smartwatch Integration for On-the-Go Support

Quest integrated seamlessly with smartwatches, allowing users to receive motivational nudges, track streaks, and monitor their progress on the go. This real-time, wearable integration helped users stay connected to their quit journey and receive timely reminders and rewards, enhancing

Gamified Motivation and Rewards

Quest used gamification to provide continuous motivation, offering users the opportunity to earn points, track streaks, and unlock rewards. By incorporating a point-based economy, leaderboard system, and progress visualizations (e.g., badges, milestones), the app made each achievement feel rewarding. Combined with regular nudges—affirmations, encouragement, and alternative activities when tempted—this feedback loop kept users engaged and motivated throughout the quitting process.

Social Support & Mentorship

Social support was a core part of the experience. Users could engage with a team or select a Quest Ambassador for guidance, reinforcing positive behavior through community support. This feature allowed users to connect with others on the same journey, creating accountability and fostering motivation. Those who successfully quit could become mentors, earning rewards and offering guidance to new users.

Brand Identity

Quest used gamification to provide continuous motivation, offering users the opportunity to earn points, track streaks, and unlock rewards. By incorporating a point-based economy, leaderboard system, and progress visualizations (e.g., badges, milestones), the app made each achievement feel rewarding. Combined with regular nudges—affirmations, encouragement, and alternative activities when tempted—this feedback loop kept users engaged and motivated throughout the quitting process.

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The Result

Quest became a highly engaging tool for smoking cessation, leveraging gamification, social support, and positive feedback to drive lasting behavior change. With a dynamic user experience, clear progress indicators, and a supportive community, Quest empowers users to quit smoking and live healthier lives. The gamified system of rewards, mentorship, and progress tracking has shown promise in fostering sustained abstinence from smoking.