Reproductive Health Non-Profit

Platforms:
Print
Web
Deliverables
Brand Identity
Digital & Interactive
Experiential & Events
Product Design

Project Overview

Barren Fruit is a faith-based reproductive health non-profit founded by Diona Nicole. Born from her personal journey of pain, purpose, and passion, Barren Fruit’s mission is to provide support and advocacy for individuals facing infertility and reproductive health challenges. Our partnership with Barren Fruit began with designing their brand identity and has expanded to include social media, print marketing materials, apparel, products, and a dynamic website. The brand captures the essence of growth, healing, and fruitfulness, with vibrant visuals that inspire hope and resilience.
take a look

The Challenge

The primary challenge was transforming what began as a personal desire to help others into a fully realized non-profit organization. This involved organizing years of informal work, clarifying the mission, and creating a cohesive brand identity that communicates BarrenFruit’s impact, connects resources, and uplifts the community. We needed to ensure that the brand would not only resonate with those suffering from reproductive health challenges but also inspire and educate those around them.

The Process

To meet these challenges, we followed a strategic and creative process:

• Site Map: Developed a comprehensive site map to structure the website for easy navigation and access to key resources.

• Skeleton Wireframe: Created a wireframe to establish the website’s layout, ensuring a user-friendly experience.

• Usability Testing: Conducted thorough usability testing to refine the design and ensure the website effectively meets the needs of Barren Fruit’s audience.

‍

No items found.

Stationary Design for Consistent Branding

We designed a cohesive suite of stationary that aligns with Barren Fruit’s vibrant and faith-based brand identity. This includes letterheads, business cards, and envelopes, all featuring the brand’s signature colors—pink, royal blue, purple gradients, and teal accents. The stationary incorporates the fig tree logo with the iris flower, symbolizing growth and faith. The design ensures that every piece of communication from Barren Fruit reinforces the organization’s mission and values.

Engaging Visual Presentations for Events

We developed visually compelling presentations and displays for Barren Fruit’s events and vending opportunities. These presentations feature blooming flowers and vibrant colors, creating an inviting and hopeful atmosphere. The designs are rooted in the organization’s mission, ensuring that the visuals not only capture attention but also effectively communicate the impact and purpose of Barren Fruit. This solution has helped to increase engagement at events, drawing in more participants and supporters.

Marketing items that Promote Empowerment

We designed a range of marketing items, including apparel and products like books and bags, to promote Barren Fruit’s message of healing and empowerment. Each item is adorned with the brand’s colors and symbols, creating a unified and impactful visual identity. The products serve as both promotional tools and symbols of the organization’s mission, helping to spread awareness and encourage support for the cause.

Brand Identity

The brand identity for Barren Fruit is vibrant and full of life, symbolizing growth, healing, and fruitfulness. The logo symbol is a fig cut in half with an iris flower in the center, symbolizing faith, hope, and the inner growth that Barren Fruit promotes. Blooming flowers and colorful imagery reinforce the themes of birth and healing.
No items found.

The Result

Through our collaboration, Barren Fruit has grown from a personal mission into a fully realized non-profit organization with a strong, cohesive brand identity. The updated website, stationary, marketing materials, and event presentations effectively communicate the organization’s mission and impact. Barren Fruit now has a unified visual presence that resonates with its audience, inspiring hope and healing while connecting those in need with vital resources and community support.

Ready to transform your vision
into reality?

contact us today