Digital Reproductive Health Advocate

Platforms:
Conversational AI
App
Deliverables
Book Design
Data Visualization
Digital & Interactive
Brand Identity

Project Overview

Amplifii™ is a groundbreaking AI-based reproductive health advocate designed to address the inequities in reproductive healthcare, particularly for Black women who suffer disproportionately due to historical biases and racism. This conversational AI tool leverages Rich Communication Services (RCS) text messaging to provide real-time support, resources, and advocacy, helping women navigate reproductive health challenges with greater autonomy and empowerment. Amplifii™ bridges the gap between patients and the healthcare system, offering a personal reproductive health advocate that fosters healing and enhances the quality of life.
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The Challenge

‍How might we increase self-advocacy among Black women suffering from infertility-causing reproductive health conditions due to the intersectionality of bias and racism throughout their reproductive lifespan?

Black women face higher rates of untreated or misdiagnosed reproductive health conditions, exacerbated by systemic biases in healthcare.The lack of proper care, education, and advocacy often leaves them feeling unheard and unsafe. Many treatments, such as birth control or hysterectomies,are recommended as quick fixes without addressing root causes, further compounding the issue. The challenge was to create a solution that increases self-advocacy and provides immediate, personalized support, while raising awareness and driving change in the healthcare system.

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The Process

The development of Amplifii™ followed a user-centered approach, combining research, design, and testing to address the unique challenges Black women face in reproductive health.

• DISCOVER: We conducted thorough problem analysis, secondary research, and user interviews to understand the inequities in reproductive health that disproportionately affect Black women. Insights were synthesized into a user persona and key data visualizations.

• DEFINE: The problem was scoped, leading to the framing of the How Might We statement.

• DESIGN: Using tools like storyboards, Kano and MoSCoW methods, we developed user flows, wireframes, and a content strategy. A high-fidelity prototype was created in Figma to bring the solution to life.

• DEVELOP: We refined Amplifii's vision and mission while building a clear information architecture to ensure intuitive navigation and access to critical resources.

• VALIDATE: Pretotyping and usability testing were conducted to validate the solution’s features and ensure it met user needs for advocacy and support.

This methodical process ensured that Amplifii™ would offer meaningful, practical support for Black women navigating reproductive health challenges.

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Conversational AI for Immediate Support

Amplifii™ uses Rich Communication Services (RCS) text messaging to provide inclusive, real-time support. The AI-based platform offers women the ability to easily access information, resources, and advice, creating a direct line to their personal reproductive health advocate. Amplifii™ empowers users by ensuring they are equipped with the knowledge and tools needed to advocate for their health in medical settings, bridging the gap between patient and healthcare provider.

Community-Centered Advocacy

Amplifii™ taps into the doula model system widely used in Black maternal health, fostering partnerships with medical professionals, holistic practitioners, and community leaders. This collaboration helps amplify the voices of Black women and ensures that advocacy extends beyond the individual to the entire community. By integrating culturally competent care into the AI platform, Amplifii™ ensures a holistic, supportive approach to reproductive health

Data-Driven Insights for Personalized Care

The platform utilizes data visualization to provide personalized insights into each user’s reproductive health journey. Through user input and real-time data, Amplifii™ tracks symptoms, trends, and responses to treatments, offering actionable advice and feedback. This helps women identify patterns and make more informed decisions about their care, improving outcomes and creating a more proactive approach to health management.

Brand Identity

The Amplifii™ brand identity reflects its mission of support, advocacy, and empowerment. The logo features soft feminine colors, including peach, coral, brown, latte, and chocolate, representing warmth and inclusivity. The “ii” symbol illustrates two people supporting each other, embodying the platform’s core values of friendship, advocacy, and care. An alternate icon incorporates a talk bubble, emphasizing the conversational AI nature of the product. Clean and modern typography further highlights the brand’s commitment to accessibility and clarity.
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The Result

Amplifii™ was successfully presented as a comprehensive reproductive health advocacy tool, showcasing its ability to address deep-rooted inequities in healthcare. With an interactive prototype and a 120-page book detailing the entire process, the project was pitched as a viable, scalable solution that can profoundly impact the reproductive health journeys of Black women. Amplifii™ has the potential to reshape healthcare experiences, transforming pain into empowerment and fostering a community of support and advocacy.

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